Published May 5, 2025

When a HELOC Makes More Sense Than Liquidating Investments

Executive Vice President/Head of Marketing

Preserve Your Portfolio, Unlock Your Equity

Selling investments to access cash may seem like the obvious move—but it can cost you more than you think. Taxes, timing, and long-term growth potential are all at stake.

That’s why many high-net-worth individuals and financially savvy homeowners are turning to Home Equity Lines of Credit (HELOCs) as a strategic alternative. A HELOC lets you borrow against your home’s equity while preserving your portfolio—giving you fast, flexible liquidity without disrupting your wealth strategy.

Access cash within days

Tap into your home’s potential in minutes. Start our streamlined digital application to discover if a HELOC is right for you.

The Hidden Costs of Liquidating Investments

1. Capital Gains Taxes

Selling appreciated stocks or funds often means triggering short- or long-term capital gains taxes. Depending on your tax bracket, this can eat up 15%–23.8% of your gains, or more with state taxes.

2. Loss of Compounding Growth

When you sell investments, you interrupt their long-term compounding. That loss of future growth can outweigh the short-term liquidity benefit.

3. Bad Timing Risk

Markets fluctuate. Selling during a downturn locks in losses. Even in good markets, mistiming a sale can cost thousands.

4. Portfolio Rebalancing Disruption

Liquidating part of your portfolio for cash can distort your asset allocation and risk profile—especially if you’re withdrawing from long-term, diversified holdings.

When a HELOC Is the Better Move

1. You Need Temporary Liquidity

If you expect cash flow in the near future (bonus, commission, real estate sale), a HELOC can bridge the gap—then be paid off quickly, with minimal cost.

2. You Want to Avoid Triggering Tax Events

A HELOC allows you to access cash without selling appreciated assets—keeping your tax bill in check.

3. You’re Financing a Time-Sensitive Opportunity

Whether it’s a business investment, down payment on a property, or family need, HELOCs offer speed—HomeEQ can fund in 5–7 days.

4. Your Investments Are Performing

If your portfolio is generating strong returns, it may be financially smarter to borrow at a low HELOC rate than to cash out a higher-earning asset.

Comparing Costs: HELOC vs Investment Liquidation

FactorHELOCSelling Investments
Access Speed5–10 minutes to apply, funds in 5–7 daysImmediate (but settlement times vary)
Tax ImpactNo taxes (unless forgiven)Capital gains taxed up to 23.8%+
InterestVariable (often lower than personal loans)None—but lost growth is the true cost
Repayment FlexibilityInterest-only during draw periodN/A (you don’t get the assets back)
Impact on PortfolioNonePermanent loss of invested capital

Real-World Example

Scenario:
An executive needs $75,000 for a short-term business investment.

Option 1: Sell Investments

Option 2: Use a HELOC

Result: The HELOC approach costs less than selling and preserves long-term capital.

Key Considerations Before Using a HELOC

FAQs: HELOC vs Selling Investments

Can I use a HELOC to invest in the stock market?

Yes, but this adds risk. It’s essential to weigh the interest cost against expected investment returns—and consider volatility.

Isn’t it always better to avoid debt?

Not necessarily. Strategic borrowing at a low rate can outperform liquidating assets—especially when the cost of borrowing is less than your portfolio’s expected return.

What’s the risk of using a HELOC instead of selling stock?

The key risk is leveraging your home. Ensure you have a clear repayment strategy—such as incoming cash flow or asset reallocation.

Unlock Equity Without Touching Your Investments

HomeEQ gives you a smarter way to access funds—fast, secure, and fully online. Whether you’re funding growth or bridging expenses, our digital HELOC offers:

👉 Check Your HELOC Rate in Minutes

💡 Ready to unlock capital from your home without selling a thing?
Explore your options with HomeEQ’s digital HELOC tool — fast, flexible, and fully online.

Check Your Rate or Learn More


Further Reading

Unlock your home’s potential

Access cash from your home within days. Try our streamlined digital application to discover if a HELOC is the key to your financial success. Get started to see your personalized offer.
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